Hi!
Welcome to Get Social With Reema.
Throughout my professional journey, I've dedicated myself to perfecting the art of creating compelling and visually captivating content that truly connects with a diverse range of audiences. My expertise spans across crafting engaging posts, articles, videos, and graphics that not only spark user engagement but also nurture brand loyalty and amplify the overall online presence.
My proficiency goes beyond content creation—it seamlessly integrates marketing, brand strategy, campaign management, and influencer marketing. Navigating the dynamic digital landscape has become second nature, with a strong command over platforms like TikTok, Instagram, Twitter, and Pinterest.
My goal? To weave together stories that are seamless, impactful, and leave a lasting impression.✨
While some may view my passion as cliché, it genuinely reflects my dedication to the work. I wholeheartedly invest myself in every project and appreciate any company open to taking a chance on what I can bring to the table.
A Few Noteworthy Experiences:
Burt's Bees: Personal Care Products: Social Media & Influencer Specialist
Blue Tick Social: Marketing Agency: Account Lead
Dujour: Luxury Publication: Fashion & Editorial Assistant
SelectFew: Growth Factor Agency: Community Manager
SHOWFIELDS NYC: Retail & Marketing: SEO Writer
Les Belles: E-commerce Brand: Social & Influencer Manager
Behno NYC: Luxury & Sustainable Goods: Social Media Marketing Assistant
Modrn Sanctuary: Wellness Spa: Social Media & Influencer Manager
This portfolio showcases my a glimpse of my professional work throughout my career. Scroll down to view social media accounts I've managed and campaigns I've worked on. In the top right corner you will find content I've created along with a few of my favorite copywriting pieces and published work.
➡️ In my roles, I've effectively crafted and implemented social media strategies that seamlessly align with brand identity and strategic business objectives. Taking a data-driven approach, I analyze key performance metrics and trends to refine content and campaigns, resulting in increased reach, impressions, and conversions. I'm also dedicated to fostering dynamic online communities, ensuring meaningful interactions and responding promptly to inquiries, comments, and feedback. ➡️ Beyond my background in social media and marketing, I've managed successful campaigns, showcasing my hands-on experience in identifying ideal matches, building relationships, and collaborating smoothly with a diverse group of influencers to drive impactful campaigns and achieve success. Currently, I serve as an Influencer and Social Media Specialist at Burt's Bees, gaining valuable experience in running successful campaigns, writing briefs, and managing influencer relationships. ➡️ Expanding my skill set, I also bring experience in sourcing and recruiting across marketing, talent, and influencer domains. My approach involves identifying top-notch candidates and potential partners for specific client needs, spanning B2B, DTC, Tech, and Startups. This is achieved through a combination of research, strategic networking, and independent outreach efforts.
Influencer Marketing:
I've had the privilege of working with a diverse range of brands, from startup e-commerce ventures to established companies like Burt's Bees.
I've been directly involved in creating and editing campaign briefs, vetting influencers, and maintaining open communication with agencies to ensure smooth coordination on deliverables, campaign budget, and timeline. I've also played a key role in conceptualizing each campaign, bringing forth innovative ideas to keep the brand fresh and appealing to the next-generation audience.
The key strategies I employ revolve around a deep understanding of the brand, influencer selection based on authentic alignment with the brand values, and creating content that resonates with the target audience. This approach has consistently yielded positive outcomes, driving engagement, brand awareness, and a genuine connection with the audience. In my roles, I've also had to pay meticulous attention to legal aspects. Particularly with Burt's Bees, I ensure compliance with regulations regarding influencer speech, video content, and ingredient explanations. This requires a high level of detail-oriented focus to guarantee that influencers adhere to guidelines while conveying the brand's message effectively.
Social Media Management
Click on the logos to view my work.
SelectFew: Growth Marketing Startup: I developed monthly content calendars and devised targeted strategies to engage a specific niche audience comprising founders, startups, and investors. Through these efforts, I successfully cultivated an organic Instagram following of nearly 5k followers, generating substantial leads for the company. Additionally, I effectively managed the company's Twitter account, amassing 2,899 organic followers and contributing to the acquisition of new clients.
ImageShield: Photo Monitoring Service In overseeing ImageShield's Instagram account, I curated and scheduled posts, stories, and reels that authentically resonate with the brand's messaging. I actively engaged in campaign management, crafting impactful ads that contribute to heightened brand awareness and increased followers. Additionally, my commitment extended to keeping clients informed through regular monthly reports, analytic updates, and progress trackers, ensuring transparency and measurable success in our social media strategies.
Les Belles: E-commerce Startup: I played a significant role in the successful launch of the brand, encompassing diverse responsibilities such as establishing and managing social media platforms, devising product nomenclature, identifying influential figures for collaboration, overseeing campaigns, fostering partnerships, and crafting compelling content. Of note, I achieved remarkable milestones, accruing more than 5,000 authentic followers organically within the initial two months, and orchestrating and supervising over 150 influencer partnerships to effectively showcase the brand's product range.
Ekrin: Massage Guns In my role as the Account Lead, I specialize in curating and scheduling posts, stories, and reels that authentically align with the brand's messaging. Beyond daily management, I actively lead campaigns, creating impactful ads that drive brand awareness and increase followers. Additionally, I play a pivotal role in setting up photoshoots for launches and product highlights. This involves capturing compelling content, coordinating with models, booking studios, and providing creative direction. My commitment extends to keeping clients well-informed through monthly reports, analytic updates, and progress trackers, ensuring a comprehensive and successful approach to social media management.
Wellness Spa: I curated monthly content calendars showcasing graphic designs, TikTok videos, and influencer partnerships. A significant achievement was elevating social media engagement from 15-20 likes to 80-100 likes per post, aligning with the brand's standards. Collaborating closely with influencers, I co-created impactful content that amplified the brand's essence. This effort effectively drew new patrons to the spa, while ingeniously conveying the brand's ethos.
Potomac Plastic Surgery: Private Practice In my role, I specialize in curating and scheduling posts, stories, and reels that authentically align with the brand's messaging. I actively lead campaigns, crafting impactful ads that drive brand awareness and increase followers. This includes creating and promoting specials for a plastic surgery clinic, strategically attracting new clients while retaining existing ones. In addition to daily management Keeping clients well-informed through monthly reports, analytic updates, and progress trackers remains a priority, ensuring a holistic and successful strategy for the clinic's social media presence.